uPic is to the photography industry what Uber was to the transportation industry: disruptive and on-demand. The startup recognized a significant gap in the photography industry concerning the accessibility and immediacy of photography services. Most traditional photography services are built around planning for a photoshoot in advance. uPic wanted to serve clients who needed a photographer on short notice, and photographers who had availability in the short term.
The business needed a way to match demand with supply. People in need of a photographer for events or personal photo shoots didn’t always know how to find the right professional for the job. And photographers sometimes needed help finding additional clients to fill their time. A mobile solution was needed to bring the two together.
Swenson He created a real-time platform for users to find and book professional photographers for immediate or last-minute needs. The app featured an integrated portfolio browsing system, allowing users to peruse through various photographers' works. This added level of transparency helped users make informed decisions on which photographer best matched their style and requirements. By giving photographers a platform to showcase their skills and availability, the app created a reliable channel for them to book jobs and receive payments, thereby providing a more consistent source of income.
The final product is an elegant application that is one of a kind and the spearhead of a new service offering. Users can browse portfolios, select and book nearby photographers, and preview pictures before purchase. You don’t need to be a famous influencer with a pro photographer. With a tap of a finger, you can instantly book a photo-shoot and capture breathtaking images on-the-go!