tiderC has a simple, but ambitious goal: to end food insecurity for college students in the United States. With that goal in mind tiderC joined our Founder Advisement Program and further partnered with Swenson He to define the strategy, marketing positioning, innovative UI/UX design, and ultimately create a mobile app that allows students to purchase food with their future income using their future income as collateral.
tiderC is a mobile application centered around allowing college students to search for partner restaurants, order and receive a meal while only paying for their meal after graduation. Using the app students and partner restaurants alike can track their transactions, balance, and any payments.
Creating an app can be challenging, but with over 5.7 million apps on the Google Play and Apple App stores positioning an app for success can be even harder.
As a member of Swenson He’s Founder Advisement Program, tiderC met regularly with members of our dedicated, vertically integrated and specialized team who helped guide tiderC from conception to launch. The Swenson He team took special care to advise, create and coach tiderC on their market penetration and app positioning strategies while keeping in mind the unique stigmas that can be associated with food insecurity.
In order to further support the newly planned app positioning, Swenson He created and implemented a prioritized roadmap of iOS and web features that provided breadth and depth to support tiderC’s unique goals within the market.
The same attention to detail was also given to the design of each screen. From themes to colors to button placement, tiderC was designed with the end consumers (restaurants and students) in mind.
tiderC is disrupting and changing how food insecurity is resolved for college students. And through multiple iterations and in-house testing Swenson He created a design ecosystem that further aided in the market positioning strategy.