The lawn and garden leader Scotts Miracle-Gro acquired Blossom, a manufacturer of Internet-enabled irrigation controllers, and launched an ecosystem of next-generation smart systems that reads weather reports and samples soil moisture to intelligently optimize lawn watering.
However, there were a number of technical and UX pain points in the Blossom app. The initial app setup was inefficient and network connectivity was slow. There were too many steps, creating a poor user experience.
So Scotts Miracle-Gro reached out to Swenson He to redesign the existing Blossom mobile app and integrate it into a new line of in-house tech products under the Gro™ brand.
We approached our collaboration with Scotts Miracle-Gro with the intent to identify value-add for every aspect of the app. Our core focus was to simplify the user experience in order to surpass user expectations. Instead of improving the existing onboarding and set-up UI, we collaborated with Scotts engineering teams and proposed an entirely revamped set-up process that significantly simplified the user experience.
Our focus on creating value through simplification extended to the UX design of the app as well. Our multi-disciplined team created comprehensive user journeys and tap trees to craft a streamlined user experience. Multiple iterations were tested and user feedback captured and implemented at every step. New functionality was also incorporated to allow multiple devices within the Scotts Gro™ ecosystem to work together seamlessly.
Coordinating simultaneous design, hardware, software development and stakeholder management, Swenson He delivered a beautiful companion application for the launch of the Gro™ product line.
This new solution reduced consumer onboarding steps by 80%, doubled in-app functionality and integrated services from multiple 3rd party providers.
And our network connectivity solution created a 300% improvement in connection speed and greater technical efficiency, simplifying the process from 11 steps to just three.