Showcase.
The Reach Project.
The Reach Project contacted Swenson He to build a platform for their latest initiative: feeding the “Invisible Aggies,” essential employees on the Texas A&M campus, who have been laid off due to Covid19. Their goal is to partner with restaurants in Austin Texas to provide meals for a reduced price to the Reach Project. The Reach Project then raises money to pay for the meals and provides them to Texas A&M workers who have been recently laid off. The platform allows the Reach project to manage coupon, restaurants and users. User can then receive coupons and order meals.


Respect Empowerment Aspiration Community Hope
Reach is a 501(c)(3) charity founded by Max Gerall, a Texas A&M student who befriended A&M’s invisible contract service employees, in particular Melissa Martinez, an on-campus dining hall cashier. Through their friendship he discovered the struggles faced by many of these ‘invisible aggies’ and the inequality between the two University communities. He chose to take action and founded Reach. Their mission is to “provide the resources required to help all members of the community acquire the skills and assets needed to achieve financial self-sufficiency, build transgenerational wealth, and prevail over the obstacles preventing them from achieving their fullest potential”.

Meals distributed using the platform as of June 18 2020

“Thanks so much.
You all did a fantastic job.”
Max Gerall — Founder

“Thanks so much.
You all did a fantastic job.”
Max Gerall — Founder
Thinking outside the box
For this project, time was of the essence: The Reach Project needed a solution that would be accessible to all users across multiple devices as soon as possible. Our team recommended using the Zoho Cloud Software Suite. This allowed Swenson He to quickly develop a custom, robust and scalable solution, which in turn allowed The Reach Project to quickly launch and start making an impact.
Services
Objectives
Market and user research
Core concept
Product structure
Product Roadmap
Technical Feasibility Study
Platform creation and release
User permissions
Email notifications and triggers
Workflow creation
Analytics/dashboard