In the world of app development, there's a multitude of processes, concepts, jargon and things to consider at every step from product strategy to design, development, testing, and release. While most people are familiar with the majority of them, when you are starting a new project it is always good to quickly get on the same page.

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So as part of our back to the basics series, let’s dive into Typography and why it is an important part of interface design.

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Readability and Legibility

Typography ensures that text is easy to read and understand which is essential for users to consume information effortlessly.

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Branding and Identity

Typography choices contribute to the overall branding and visual identity of a design and help create a recognizable brand image.

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Emotional Impact

Different fonts convey different emotions and can evoke feelings of professionalism, friendliness, formality, or creativity.

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Hierarchy and Organization

Varied font styles, sizes, and weights can be used to establish a hierarchy in the content to create differentiated organization.

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User Engagement

Well-chosen typography can capture the user's attention, create a more visually appealing design, and encourage engagement.

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Accessibility

Proper considerations (contrast, font choices, and spacing) contribute to the accessibility of the design for users with different abilities.

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Responsive Design

Flexible fonts ensure a consistent and pleasant reading experience across various platforms, screen sizes and devices.

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Credibility & Professionalism

Inappropriate or inconsistent typography choices can undermine the credibility, attention to detail and professionalism of a design.

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