Scotts Miracle-Gro is the category leader in Lawn and Garden.
Type of business
Scotts Miracle-Gro's portfolio of do-it-yourself lawn, garden, and home protection products are recognized and sold at major retailers throughout North America. In 2016, Scotts acquired Blossom-a manufacturer of Internet-enabled irrigation controllers-and reached out to us to redesign the existing Blossom mobile app to support a new line of in-house smart products under the Gro™ brand.
Working hand-in-hand with engineers from Scotts, we overhauled the UI/UX of the existing app. Important pain points such as initial setup of network connectivity were dramatically simplified. New functionality was also incorporated that would allow multiple devices within the Scotts Gro™ ecosystem to work together seamlessly. All of this was built using hybrid frameworks that allowed a single development effort to support both iOS and Android devices, while retaining ultra-responsive, robust qualities.
"Careful planning skills, expert knowledge, a great culture and superior design and development chops make them easy to choose for critical projects."
Jay Donovan— Manager, Mobile and Marketing Innovation
Coordinating simultaneous design, hardware, and software development was a daunting challenge with so many stakeholders involved and Swenson He delivered a beautiful companion application for the launch of the Gro™ product line.