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Swenson He Selects Boys & Girls Clubs of Long Beach as the Recipient of a Pro Bono Custom Mobile App
Through their Giving Back initiative, Swenson He will design and develop a custom mobile app to streamline communication between the nonprofit and the members it serves. We are pleased to announce that the recipient of their Giving Back initiative is the Boys...
Common Myths about Scrum
I was recently discussing Scrum with a friend who is a business owner, and they got really excited about implementing Scrum since they heard that it would cut resource allocation in half. I was very surprised at this reasoning and thought it would be interesting to...
MVVM-Rx Part 1 – Implementing FRP oriented ViewModels
Architecture has always been a cause for debate in iOS development. As a former web developer, I was convinced that MVC was the ultimate architecture - to me, MVC solved pretty much everything. On Web platforms, you have the (M)odel which is basically your database...
Innovative digital commerce Part 2: Creating Value
In part 1 of this series, we discussed monetization strategies and prioritizing the user experience. We found that the key to success isn't the strategy itself (provided it is adapted to the product), but the way it is implemented, in particular in relation to user...
Finding Balance in UI/UX Design
Source: Jasmine Beeman When creating a mobile application,standing out from the competition is necessary for engaging users and generating profit. The natural temptation then is to create outside-the-box user experiences in order to differentiate from other apps –...
Giving back
As we at Swenson He reflect on the first half of 2020, we’d like to thank our amazing team for their continued dedication to driving client success during uncertain times. COVID-19 has forced all of us to adapt and support each other on many levels, and we’re grateful...
Apple’s WWDC 2020: What caught our eye
Apple’s Worldwide Developer Conference keynote included quite a few noteworthy additions to the ecosystem – here’s what caught our eye!
Design Innovation in App Development
How to channel design thinking into a user-centric process that yields results. We take a look at the combination of design thinking, design innovation and rapid prototyping we use to create a repeatable process.
Innovative digital commerce Part 1: Basic monetization isn’t enough
It is no secret that generating revenue online is more challenging now than ever before. Ads, pay-for-downloads, and standard e-commerce monetization models are tired strategies. Users: have grown weary of ads: 46% of iOS users and 38% of Android users would consider...
Rapid Prototyping: What, When, and How?
Why Silicon Valley's glorified "MAU" KPI doesn’t actually matter (and what does). Your business has done its research and has identified a potential market opportunity to expand your revenue through a digital channel. So your next step is to hire a team of software...
Swenson He’s Paycheck Protection Program Journey
How we created a loan calculator that helped us successfully navigate the PPP application, and how it can help your small business. Approximately a month ago, as COVID-19 started showing real impacts in terms of business activity, Nick and I realized that in order to...
Coronavirus Situation – What Should Your Business Do Now to Be Successful?
Current Situation Is this COVID-19 situation the new norm, and how should you respond to keep your business strong now and into the future? The world changes as we evolve. The perception that those changes are occurring faster is not novel, and most of us have learned...
So You Want to Build an App…
The lightbulb has turned on! You have a killer idea that is going disrupt the tech world. And then reality sinks in...Now what? The prospect of building a mobile app from scratch can be incredibly intimidating. Whether you’re new to the mobile app market or consider...
A Letter From the Founders
This spring marks the fourth anniversary for Swenson He and we want to take this opportunity to thank our clients, friends and family for all the support and guidance you have provided us over the past few years. We recently hired our 26th employee, up from 11 at this...