uPic
is to the photography industry what Uber was to the transportation industry: disruptive and on-demand.


Type of Business
uPic’s goal was to create an on-demand platform (or gig platform) that connects photographers to users in need of last-minute or in-the-moment photos. It bridges the gap between customers and photographers in a simple and effective way: users can request a photographer to their location, and photographers can book jobs and get paid for their work.
The Solution
uPic’s goal was to create an on-demand platform (or gig platform) that connects photographers to users in need of last-minute or in-the-moment photos. It bridges the gap between customers and photographers in a simple and effective way: users can request a photographer to their location, and photographers can book jobs and get paid for their work.



“When you put something out there, people look at you like you’re a million-dollar company so things need to work! (…) You need a team that understands the mission and makes the best product on the first try. That was the best take-away with Swenson He.”
Jonathan Chaupin — Founder and CEO

The Results
The final product is an elegant application that is one of a kind and the spearhead of a new service offering. Users can browse portfolios, select and book nearby photographers, and preview pictures before purchase. You don’t need to be a famous influencer with a pro photographer. With a tap of a finger, you can instantly book a photo-shoot and capture breathtaking images on-the-go!