Thoughtful and comprehensive product strategy is critical to the success of your product.
We guide you through our proven product strategy process, leveraging our experience and best practices to help define your objectives, apply vigorous research, determine your core concept and ensure a valid product structure. We build your product roadmap to ensure your vision has a clear road to success.
Know where you’re going.
For your project, we identify Success Criteria, initial Objectives and Key Result Areas (OKR), and Key Performance Indicators (KPI). We want to define and measure success so you can celebrate when you achieve it!
Market & User Research
Build on the right assumptions.
We identify risks and opportunities by analyzing industry, competitors, legal requirements and potential technology applicability. Then we identify user personas, how their behaviors relate to product opportunities, and how features fit into those behaviors. Really knowing what your market is and who your users are sets the foundation for success.
Make your ideas tangible.
We guide you through initial feature ideation, create core loop options, define user journeys, and do feasibility testing. We use quantitative and qualitative feedback and analytic insights to verify if the assumptions of ideal features, core loop and user journeys are well understood and engaging. You may not know what all this is, but we do. And this process is where successful products are made. Without it, well, good luck.
We do additional product research based on the Core Concept results. And we bring in our tech gurus to determine initial architecture, conduct tech research and identify challenges. Then we determine potential feature sets. By utilizing our tech experts in the Strategy process, we make sure the dreamer’s dreams can be realized. Your dream is now corroborated.
Paving the road to success.
We define the product milestones, prioritize features, gather tech and design input, and generate a feature cadence process. Although we will define the needed launch features and timing, they will evolve and change based on consumer data insights and overarching business needs and priorities. Our Strategize Process culminates with a complete Product Blueprint. It was a lot of work, but you’re rewarded with THE plan for a successful product!