Power Music is a fitness revolution set to the beat of customizable playlists and technology.
Type of business
Power Music seeks to revolutionize the fitness sector through their workout music products tailored to everyone from the instructor looking for the perfect playlist to the novice searching for some gym motivation music. However, their original technology failed to capture the innovation of Power Music’s mission. The Power Music team came to Swenson He with an out-of-date, monolithic infrastructure put together by multiple developers that did not match the vision of the founders.
The Power Music team entrusted Swenson He with the task of overhauling their technology’s architecture, improving all features, and streamlining the user experience. Applying our design expertise and engineering talent, our firm took on the task of simplifying the existing code to produce a performant, beautiful product.
Swenson He’s close partnership with simplehuman resulted in a beautiful, extremely intuitive user interface and highly rated user experience that is built on cutting edge server technology. Not only is the app increasing simplehuman’s brand awareness and customer loyalty, subscription sales have generated a healthy stream of recurring revenue. See it for yourself here.