Architecture has always been a cause for debate in iOS development. As a former web developer, I was convinced that MVC was the ultimate architecture - to me, MVC solved pretty much everything. On Web platforms, you have the (M)odel which is basically your database...
In part 1 of this series, we discussed monetization strategies and prioritizing the user experience. We found that the key to success isn't the strategy itself (provided it is adapted to the product), but the way it is implemented, in particular in relation to user...
How to channel design thinking into a user-centric process that yields results. We take a look at the combination of design thinking, design innovation and rapid prototyping we use to create a repeatable process.
It is no secret that generating revenue online is more challenging now than ever before. Ads, pay-for-downloads, and standard e-commerce monetization models are tired strategies. Users: have grown weary of ads: 46% of iOS users and 38% of Android users would consider...
Why Silicon Valley's glorified "MAU" KPI doesn’t actually matter (and what does). Your business has done its research and has identified a potential market opportunity to expand your revenue through a digital channel. So your next step is to hire a team of software...
Current Situation Is this COVID-19 situation the new norm, and how should you respond to keep your business strong now and into the future? The world changes as we evolve. The perception that those changes are occurring faster is not novel, and most of us have learned...
The lightbulb has turned on! You have a killer idea that is going disrupt the tech world. And then reality sinks in...Now what? The prospect of building a mobile app from scratch can be incredibly intimidating. Whether you’re new to the mobile app market or consider...