simplehuman is a premier designer and manufacturer of kitchen, bath and beauty tools based in Torrance, California. simplehuman’s trash cans, touch-free soap pumps, shower caddies and sensor-activated vanity mirrors are sold throughout the U.S. and the globe both on its website and at various retail chains such as Bed, Bath & Beyond, The Container Store, Crate & Barrel and Neiman Marcus. simplehuman’s trash cans are considered among the most high-end cans on the market today due to their patented sensor technology and durability.
We evaluated the current industry landscape and quickly realized there were no existing technologies that could meet simplehuman’s specifications. Specifically, simplehuman wanted a highly customizable subscription service for its customers that would be seamlessly integrated with its existing Magento e-commerce platform and fulfillment systems. By the end of the project, we worked with the simplehuman team to develop a UI for the app that was responsive, intuitive and highly functional. On the server side, we had built a highly scalable, performant, globally distributed system we call The Zip NetworkTM that beats the next leading standard in terms of IoT speed, reliability and scalability.
simplehuman approached Swenson He to build the company’s first app—an e- commerce channel that would allow consumers to easily order and manage subscriptions of consumables such as soap refills and trash can liners. After seeing our initial work on their e-commerce app, simplehuman chose to partner with us again to develop software for their new line of Internet- connected vanity mirrors.
Swenson He’s close partnership with simplehuman resulted in a beautiful, extremely intuitive user interface and highly rated user experience that is built on cutting edge server technology. Not only is the app increasing simplehuman’s brand awareness and customer loyalty, subscription sales have generated a healthy stream of recurring revenue. See it for yourself here.